Consulting has a Gen Z problem (2024)

"There's not really that many better jobs where you can work on different things, you can travel, you can work with young people, and there's a lot of perks," he told Business Insider. As a college student, the prospect of flying business class, staying at the Ritz Carlton, and, of course, learning from big-name executives in his first job had appeal.

However, Gershanok quickly realized that his role wasn't all it was cracked up to be.

"My first project was working for a utility provider, and we were literally doing nothing," he said. "I was like, there's no problem-solving in this job. It's just babysitting."

Within two years, he'd left the firm and launched his venture, a sublet startup called Ohana.

Whereas consulting was once a dream job for many, Gen Zers are starting to see it as a mere lucrative stepping stone. Four Gen Z consultants told BI they were not in the industry for the long haul. It's a stable job and a shiny badge on their résumés that opens doors for them to pursue their passions.

The missing work-life balance

Vicki Salemi, a career expert for Monster, told BI that because consulting can be high-pressure — think 60- to 80-hour weeks — some young workers are questioning whether it's right for them, at least for the long term.

"There has been a shift in terms of looking at this type of position and thinking, 'What did I sign up for?'" she said, adding, "When you reach that level, there's not a balance. It's typically all work."

Salemi, who previously recruited for large consultancies and Big Four accounting firms, said many young people starting their careers are shifting from questions about benefits to focus more on areas like office culture.

Yet she doesn't expect the consulting industry will go hungry for workers because of the opportunities the experience can bring. Beyond making contacts with client companies, workers early in their careers can learn from their more experienced colleagues and through offerings like in-house training programs.

"They may feel like they can give a lot in terms of their output for work, but also get a lot from the internal organizational structures and the immense knowledge that their mentors and bosses may bring to the table," Salemi said.

She said the learning opportunities can help some young consultants cope with the long hours and stress of the gig.

"Some jobs are still high pressure, and that won't change," Salemi said.

Gen Z consultants said the hours are worth it as long as they pick up new skills. But after a couple of years on the job, the learning curve tapers, and their work can lose meaning.

Jorge García Febles, a senior consultant at Deloitte, told BI, "I guess a lot of people just coast through, but that's not what I'm looking for. I want to feel like I'm actually doing something meaningful."

It's a good launchpad, but the passion isn't there

Clouds Joo, a Gen Z strategy and management consultant at a leading global firm, said she has the ultimate entry-level job: You learn a lot very quickly, there's enough variety never to get bored, and, perhaps most appealing of all, it's an easy industry to leave.

"Because you are always working in different industries, there's so many great doors in terms of exit opportunities," Clouds, who preferred to go by her nickname for privacy reasons, told BI. "You don't confine yourself to one industry."

There's also the prestige of landing at a top consulting firm — something that does not go unnoticed or unappreciated by the social media generation.

A Gen Z consultant at PwC said he thinks the job is ideal for grads who don't know what they want to do because it's a good way to pick up many generalist skills. But the consultant, who asked not to be named because his employer didn't authorize him to speak to the press, said it's not work he is passionate about.

He thinks some longtime consultants he works with simply got comfortable in their jobs and gave up on their other ambitions and passions. To avoid that, he plans to leave consulting to do work that he feels is more impactful and in an industry he cares about.

He said he's passionate about working out and healthy eating, so he might move on from consulting to working in public health, fitness, or nutrition.

"Consulting is not a passion industry," he said. "Some people genuinely love consulting. I think they're freaks."

Some young consultants say that at some point, they have to gamble between staying at a job that offers prestige and some security and finding purpose in their careers.

Gershanok said he was pushed out of McKinsey earlier than expected because the firm had overhired. However, he said he always planned to become an entrepreneur. The McKinsey brand on his résumé made it easier to raise funding for his startup, which has won the backing of big names like Zillow's cofounder and former CEO, Spencer Rascoff, and Airbnb's former director of engineering, Surabhi Gupta.

"In the consulting world, you have security. The brand is good, but your job is meaningless. At least in my experience, it was meaningless," he said. Now that he's running a startup, he has "a mission."